Origins of Prada

Founded in 1913 by Mario Prada in the heart of Milan, Italy, Prada started as a small leather goods shop specializing in luxury trunks, steamer bags, and travel accessories. The brand quickly gained recognition for its impeccable craftsmanship and sophisticated designs, attracting an elite clientele from around the world.

The Rise to Global Prominence

It wasn't until the late 1970s and early 1980s, under the leadership of Mario's granddaughter, Miuccia Prada, that the brand began to evolve into the global fashion powerhouse it is today. Miuccia, with her bold vision and avant-garde approach, introduced the now-iconic Prada nylon backpack in 1984. This innovative design not only redefined luxury fashion but also established Prada as a symbol of modernity and practicality.

Defining Moments and Collections

Prada's influence expanded throughout the 1990s and 2000s with groundbreaking runway shows and collections that blurred the lines between fashion and art. Miuccia Prada's daring designs, such as the minimalist yet luxurious aesthetic of the 1996 "Tailoring and Workwear" collection, challenged conventional fashion norms and cemented the brand's reputation as a leader in high fashion.

A Commitment to Sustainability

In recent years, Prada has taken significant steps toward sustainability, reflecting its commitment to responsible luxury. Initiatives like the "Re-Nylon" project, which uses recycled materials to create eco-friendly accessories, highlight the brand's dedication to reducing its environmental impact while maintaining its signature elegance and quality.

Prada Today

Today, Prada is synonymous with sophistication, innovation, and timeless style. With a presence in over 70 countries and a product range that includes ready-to-wear clothing, accessories, fragrances, and eyewear, the brand continues to shape the future of fashion. Under the creative direction of Miuccia Prada and Raf Simons, Prada remains a beacon of creativity and forward-thinking design in the global fashion industry.